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National Bridal Market Chicago Event Overview

How to Wholesale Designer Wedding Dresses at National Bridal Market Chicago: A Step-by-Step Guide

Wholesale designer wedding dresses at the National Bridal Market Chicago (NBM Chicago) opens doors to new buyers and bigger sales.

Bridal Buyer at Chicago Bridal Market

This top bridal event connects you with boutique owners and industry pros. Ready to shine?

Start with smart planning to make the most of the Chicago Bridal Market.

Organizer

NBM Chicago is organized by The Mart, managing Chicago’s historic Merchandise Mart.

Built in 1930, it was once the world’s largest building and a wholesale hub.

Now, it hosts NBM Chicago biannually, connecting 300+ bridal brands and 3,000 buyers for fashion and business.

Date

March 9-11, 2025

Venue

222 Merchandise Mart Plaza, Chicago, IL 60654, USA

Buyers at NBM Chicago entrance, Merchandise Mart photo

1. Getting Ready for the National Bridal Market Chicago

Success in wholesale designer wedding dresses starts with preparation. Follow these steps to get ready for the Chicago Bridal Market.

  • Set Clear Goals: Decide what you want. Do you want to show off your bulk wedding gowns to bridal buyers? Meet new boutique owners? Secure orders fast? Clear goals keep you focused.
  • Apply Early: Submit your application on the Apply to Exhibit. Apply 3-6 months ahead to secure your booth. Pick your spot and pay fees on time.
  • Register Your Team: Sign up your staff with names and roles via the same page. Get badges for easy entry. Train them on dresses, sales, and talking to buyers.
  • Book Hotels: Reserve rooms near the Merchandise Mart. Check the Official Hotels for hotel options. Book 1-2 months ahead.
  • Plan Shipping: Arrange shipping for your wholesale designer wedding dresses. Book logistics 4-6 weeks before the event. Use trusted companies, ensure dresses arrive undamaged, and confirm delivery to the venue by March 6, 2025. Check shipping details on the Exhibitor Manual and Boomer.
  • Know Your Costs: Plan your budget for designer wedding dresses wholesale. It takes 60 days to make one dress, 1.5 weeks to ship from China to the US via express, and costs $50-60 per dress with usually no extra tariffs. Ready to start? Contact us now.
Designer Bridal Gowns Wholesale Booth at Chicago Bridal Market

2. Setting Up for Success at the Event

Your booth sells your wholesale designer bridal dresses at NBM Chicago. Make it stand out with these steps.

  • Pick a Booth: Choose a size and spot that fits your budget. Go for high-traffic areas to attract bridal buyers. Order options on the About Exhibiting. Upgrade or beautify your booth at Booth Upgrades.
  • Design It Right: Match your booth to your brand. Use mannequins, garment racks, or screens to display wholesale wedding dresses. Add logos, graphics, and wall wraps for a bold look.
  • Bring Gear: You get a 2’x4’ table, chair, wastebasket, and 6-foot rack per booth. Need steamers or extra tables? Rent them via the Operations service portal.
  • Light It Up: Each 10’x10’ booth has LED tubes, four spotlights, and a 120-volt outlet. Want chandeliers or custom lights? Hire in-house electricians through the same Exhibitor Manual and Boomer—DIY costs extra.
  • Set Up Early: Arrive March 7-8, 2025, 8 AM–6 PM. Hire Models to wear your dresses and draw crowds. Assign staff roles: sales, designers, and greeters.
  • Show Your Collection: Bring a variety of wholesale designer wedding dresses. Offer samples, catalogs, and clear price lists for quick deals with bridal buyers.
Wholesale Designer Wedding Dresses Display

3. Making the Most of the Event

Turn visitors into buyers at the Chicago Bridal Market. Act fast and smart to sell your designer wedding dresses.

  • Chat with Buyers: Greet every bridal buyer with a smile. Share your wholesale bridal dresses’ unique features. Answer their questions quickly.
  • Match Their Needs: Ask what they want. Suggest dresses that fit their stores. Build trust with bridal buyers.
  • Seal the Deal: Take orders on-site. Show payment options and delivery dates. Use a tablet or spreadsheet to track every sale.
  • Social Media: Share live updates from NBM Chicago. Post photos and videos on Facebook, TikTok, YouTube, and more with #NBMChicago2025. Submit photos of your wedding dress wholesale for free Official Posts.
  • Free Breakfast and Lunch: Enjoy free breakfast (8:30–10:30 AM) and lunch (12–2 PM) at the Café, March 9-11, 2025. A badge scan is required.
  • Party and Seminar Perks: Join the kickoff party and seminars. Get extra meals too. See this Events Table.
National Bridal Market Chicago Opening Night Party

4. Following Up After the Show

Close deals and grow after NBM Chicago. Turn leads into sales for your designer wedding dresses bulk.

  • Dismantle Your Booth: Take down your booth on March 11 (3–7 PM) or March 12 (8 AM–12 PM). Finish by noon on March 12 to avoid extra fees. Pack dresses carefully and ship them back with a trusted carrier. Leave the space clean—check the rules on the Exhibitor Manual and Boomer.
  • Sort Leads: Organize bridal buyer contacts. Split hot leads from orders. Use a CRM to track them.
  • Send Thanks: Email every visitor a thank-you note. Attach your wedding dress wholesale catalog. Add a personal touch.
  • Lock in Orders: Call bridal buyers to confirm orders. Set delivery dates. Double-check details.
  • Review and Plan: Meet your team after the Chicago Bridal Market. Talk wins and fixes. Prep better for next time.
Following Up with Bridal Buyers at NBM Chicago

5. Top Tips for a Winning Experience

Make NBM Chicago a hit for your wholesale designer wedding gowns. Try these tricks.

  • Manage Time: Keep your booth staffed all day. Rotate breaks to stay fresh. Chat with every bridal buyer.
  • Fix Issues: Bring backup gear like chargers or printers. Solve complaints fast to keep buyers happy.
  • Boost Visibility: Hang a big banner on the main aisles. Set up three mannequins at a storefront display. Share posts via paid social media. Book these at Market Enhancements.
  • Stay Connected: Email bridal buyers new wedding gown updates. Ask for referrals after the show.
  • Check Results: Track sales from the Chicago Bridal Market. See which dresses sold best. Plan smarter next time.
Designer Wedding Dress Booth at NBM Chicago

This step-by-step guide is for designers who wholesale their wedding dresses at NBM Chicago. Bridal store owners and buyers have different goals, like finding suppliers. Need dresses for your shop? Check out this simple guide: The Ultimate Bridal Buyer’s Guide to the National Bridal Market Chicago.