Address
Room 614, Building B, No.58 East Xin Jian Road,
Minhang District, Shanghai, China
Work Hours
Monday to Friday: 10:00 - 18:00
BRIDAL MODA is an offline order fair in Shanghai Bridal Fashion Week. The other is the Shanghai Bridal Fashion Showroom at the China Wedding Expo.
In addition, an online order fair is available through the WeChat mini-program ‘Cloud Showroom‘.
Organizer
Shanghai International Exhibition (Group) Co. Ltd
Date
In sync with the timing of Shanghai Fashion Week
Venue
Shanghai International Convention Center
No 2727 Binjiang Avenue, Pudong New Area, Shanghai
Fashion Trends and Design Issues
Chinese brides seldom have other occasions to wear bridal gowns and dresses aside from their weddings.
However, due to the pandemic and internet restrictions in recent years, Chinese bridal fashion has not adopted the simple styles popular in Europe and America.
Instead, there has been a significant borrowing of Middle Eastern styles to emphasize the grandeur and luxury of weddings.
These bridal gowns exhibit:
- Overly Fancy Designs: Fancy designs can seem overly complicated and visually tiring.
- Discomfort: Heavy fabrics and decorations can make the bride uncomfortable, especially if worn for a long time.
- Conservative Designs: Some brides may not like conservative designs. This is because they don’t match their personal style and modern aesthetics. This limitation restricts their choices.
- Heavy Weight: Heavy gowns with many decorations and fabrics can make it difficult for the bride to move freely.
Moreover, BRIDAL MODA reflects the rise of traditional Chinese-style clothing in recent years.
The order fair mainly features Chinese-style Middle Eastern bridal gowns and traditional Chinese wedding dresses.
